Corporate
Customer satisfaction, branding and corporate identity, testing
ad campaigns, new product development, and the desire to increase
efficiency and reduce costs are just some of the reasons more
businesses are turning to strategic research to find the answers.
Lake Research Partners has worked closely
with businesses on these and other challenges conducting targeted
research that gives clear directions for action.
We have conducted ad testing for a leading bank to gauge
the reactions of customers and potential customers to ads
for various new financial products. These tests involve identifying
target audiences and markets for the products, conducting
"mini-focus groups" with target groups to gain input
on potential ads, working with the ad agency to refine the
ads based on focus group input, and then testing refined ads
in another set of mini-groups.
We have used in-depth interviews for a nationally-known insurance
company to gauge the effectiveness of their government relations
and lobbying efforts to address issues of importance to the
insurance and financial services industry.
We have held focus groups for a national eyewear retailer
to explore consumers’ existing impressions of the store,
to better understand their needs and preferences in shopping
for eyewear, and to identify ways of encouraging them to shop
for glasses and contact lenses at the retailer.
For a large financial services company, we have surveyed
multi-national corporations to gauge experiences in relocating
foreign nationals to the US. W e explored issues relating
to acculturation, adapting to business language and protocols,
finding homes, choosing schools and doctors, acquiring financial
services, and other issues to identify the potential for a
new relocation service directed at multi-national corporations.
We have conducted research for a major insurance company
on how to speak to and target women consumers.
We conducted focus groups for a coalition of environmentally-oriented
companies on consumer behavior, investigating “green”
buying practices; and a membership study for a coalition of
environmental groups, investigating how direct mail inserts
such as issue papers, calendars and other paraphernalia could
increase response.
We have researched a variety of regulatory issues. For example,
we conducted focus groups for a well-known pharmaceutical
company to examine attitudes toward drug classification. We
have also probed consumer attitudes on clean air, land use
and mass transit programs.
We have conducted in-depth one-on-one interviews and focus
groups for a major air and space technology company. This
was a coordinated effort with a leading branding company to
help reshape negative perceptions and improve the client’s
overall image.
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