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Battleground 2006 Poll
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Battleground 2004 - Week 7 tracking
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Battleground 2004 - Week 5 tracking
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Battleground August 2004
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Battleground Week 5Tracker
October 15, 2004

WASHINGTON –The George Washington University Battleground 2004 Tracking Poll shows President Bush with a slight lead on Sen. Kerry in the race for the presidency. The aided presidential ballot stands at 49% for Bush and 46% for Kerry. This survey finds fully 83% of likely voters continue to have made a “definite” choice for president. President Bush continues to enjoy a slight advantage over these highly intense supporters – 43% of likely voters are definitely voting for Bush and 40% of likely voters are definitely voting for Kerry.

On voter views about the presidential candidates, 54% of likely voters have a favorable view of President Bush and 43% have an unfavorable view of him. Regarding Sen. Kerry, 51% of likely voters have a favorable view of him and 46% of likely voters have an unfavorable view of him.

On the handling of key issues, voters believe that Bush would do a better job safeguarding America from a terrorist threat (57%-35%), dealing with Iraq (54%-40%), and keeping America prosperous (47%-45%). Voters believe Kerry would do better at creating jobs (49%-41%).

On personal qualities, voters believe that Bush better represents the qualities of a strong leader (54%-38%) and shares your values (50%-41%).

On key issues, the top concerns of voters continue to be the war in Iraq/terrorism (37%) and the economy/health care (32%).

The generic Congressional ballot has moved to a four-point advantage for the Democrats (44%-40%).

Voters continue to be concerned about the direction of the country – 52% say the country is on the wrong track and 41% say the country is headed in the right direction.

“While the race remains close, there is reason for the President’s optimism about his reelection chances. Republican pollster,” Ed Goeas said. “While the impact of the recent Presidential debates will been seen over the next few days, this data would suggest the Kerry campaign has fallen short of its goal to give voters a reason to change leadership in the White House.”

Democratic pollster Celinda Lake said

This bipartisan GW-Battleground 2004 poll surveyed 1,000 registered, likely voters nationwide October 3-7, 2004 and yields a margin of error of + 3.1%.

This nationally recognized series of scientific surveys is unique to the industry, in that it offers the distinct perspectives of two top pollsters from different sides of the aisle. The George Washington University is the sponsor of the Battleground Poll, a highly regarded, bi-partisan election survey conducted by top polling firm Lake Snell Perry and Associates and The Tarrance Group. GW’s role in the Battleground Polls is guided by the University’s Graduate School of Political Management. The University was also recently recognized as the “Hottest School for Political Junkies” in the 2005 Kaplan/Newsweek How to Get Into College guide for the second time in three years.

For more information about the poll, please contact Daniel Gotoff at Lake Snell Perry & Associates at (202) 776-9066 or e-mail Daniel at


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